Kian fierce war CDMA Chats

KOMPAS.com - War of cheap mobile phones with advanced mobile communications or the famous is called a mobile chat increasingly attractive. This bitter rivalry ensued among telecom operators based on code division multiple access (CDMA).
After PT Bakrie Telecom Tbk aggressively bundling phone out called Esia Connect, is now their turn through products Hape Flexi Flexi Chat enliven this segment. This is the latest variant of Flexi Chat Hape who has been released the previous generation mid-January 2010 then.
"We again offer Flexi Chat Hape 300,000 units in four variants," said Executive General Manager of Telkom Flexi Mulyatsa Triana, last week. Aggressive division of PT Telkom Tbk has launched a new product can not be separated from selling Flexi Chat Hape previous generation sold well. Only in four months, selling 110 000 units penetrating the cell phone.
According to Triana, Hape Flexi Chats worth USD 200 000 is equipped with a mobile social networking applications. Flexi subscribers via the mobile phone can send instant messaging (IM) to other users using the Flexi Flexi Messenger service.
Not only that, enjoy social networking features through Flexi service is cheaper than using a BlackBerry. Triana illustrates, customers who activate the instant messaging application plus subscription media content enough to pay Rp 20,000 per month. While the cost of similar services offered by BlackBerry reached Rp 5,000 per day or Rp 150,000 per month.
Initially, this bundling package consists of two series, namely the ZTE-S 130 with a price of approximately USD 200 000 and ZTE-C366 with the tag of around USD 500 000. As for the release of this second phase Flexi adding two new variants, namely ZTE ZTE C322 and S 100.
"We expect one million subscribers to the barn this bundling package," Triana teaching. For the record, until 1-2010 quarter, total subscribers have reached 15.9 million Flexi number, 19 percent higher compared with the quarter 1-2009. Flexi hope, until the end of 2010, the number of subscribers could reach 18 million Flexi numbers.
Corporate Communication PT Bakie Telecom Norman Ilyas admit, the trend growth of mobile phone users with the advantages of low-cost mobile communication, it was uphill. "One of them pushed the popularity of social networks like Facebook and Twitter," he said.
Hence, although new players continue to emerge, Esia several times throughout 2009 also launched a mobile phone category bundling plead not afraid to compete. "The market is still very large, especially in regions outside Java," said Norman.
Moreover, Esia subscribers at the end of 2008 amounted to 7.3 million people had stepped into. 10.6 million by the end of 2009. Hence, Norman believes, regardless of the players, the market is still large enough to absorb the products which are targeting the segment below the BlackBerry class.
Despite the challenges posed CDMA products, a global mobile operator based system for mobile communications (GSM) do not worry segment eroded's working on a BlackBerry user. General Manager Sales PT XL Axiata Handono Warih said BlackBerry users have a different orientation.
"They're not just looking for a social network connections but prioritizes the BlackBerry network advantages that can do push email and data compression for mobile office," he said. (Cash / Nadia Surya Citra, Gentur Putro Teak)